Privacy Policy

This Privacy Policy explains how RedAlpha Games ("RedAlpha Games", "we", "us" or "our") collects, uses, shares and protects information when you use our mobile games, applications and this website (together, the "Services").

We respect your privacy and are committed to handling your information responsibly. Please read this Policy carefully. By downloading, installing or using our Services, you acknowledge the practices described here. If you do not agree with this Policy, please do not use the Services.

1. Information we collect

We aim to collect only what we need to operate and improve the Services. The categories of information are described below.

a. Information you provide

• Support and communications. If you contact us, for example by email, we receive your email address, the contents of your message, and any details you choose to share so that we can respond and provide support.
• Feedback. Any suggestions, bug reports or reviews that you send to us.

Our games do not require you to create an account or to provide your name, telephone number or postal address in order to play.

b. Information collected automatically

When you use an application, certain information is collected automatically by us or by our service providers, including:

• Device and technical data, such as device model, operating system and version, language and region settings, screen size, application version, and general location inferred from your IP address (for example, your country).
• Identifiers, such as a mobile advertising identifier (the Google Advertising ID on Android or the Identifier for Advertisers on iOS) and, where applicable, an application instance identifier used for diagnostics and the delivery of advertisements.
• Usage and gameplay data, such as levels started and completed, scores, progress within a game, session length, feature usage, and interactions with advertisements.
• Diagnostics, such as crash logs, performance data and error reports that help us keep our applications stable.

c. Information stored on your device

Most of your game data, including your player profile, virtual currency balance, progress, reward history and settings, is stored locally on your device so that you can continue to play while offline. This local data remains on your device unless it is synced as described below or backed up by your operating system.

d. Purchase information

Our games may offer optional purchases, such as an option to remove advertisements or to obtain virtual items. Payments are processed by the application store (Google Play or the Apple App Store), and not by us. We do not receive or store your full payment card number. We may receive a purchase token, a transaction identifier, a product identifier and the purchase status so that we can deliver your purchase, validate it and provide support.

e. Optional cloud synchronisation

If cloud synchronisation is enabled for a game, a small snapshot of your game state, such as your currency balance and progress, associated with an identifier assigned by the game, may be sent to our servers so that your progress can be saved and restored. This does not include your name or contact details.

f. Website information

This website consists of static pages that do not use analytics cookies or third party trackers. Our hosting provider may keep standard server logs, for example your IP address, browser type and the pages requested, in order to operate and secure the site.

2. How we use information

We use the information described above in order to:

• provide, operate and maintain the Services;
• save and restore your progress and your purchases;
• display advertising, including through third party advertising networks, and measure its performance;
• understand how the Services are used so that we can fix problems, improve features and develop new games;
• provide customer support and respond to your requests;
• detect, prevent and address fraud, abuse, security incidents and technical issues; and
• comply with legal obligations and enforce our Terms and Conditions.

3. Advertising, analytics and consent

Our free games are supported by advertising. We use third party advertising partners, primarily Google AdMob, to serve banner, interstitial and rewarded advertisements. These partners may use device identifiers and usage data to deliver and measure advertisements.

• Personalised and contextual advertising. Advertisements may be personalised, based on your advertising identifier and inferred interests, or contextual, based only on general information such as the application and your approximate location.
• Consent. Where required by law, for example in the European Economic Area, the United Kingdom and Switzerland, we use the Google User Messaging Platform to request your consent before personalised advertisements are shown, and we provide a way to change your choices later within the application settings.
• Rewarded advertisements. Some advertisements are optional and grant a reward within the game if you choose to watch them.

To learn how Google uses information from applications that use its services, please see How Google uses information from sites or apps that use our services.

4. Legal bases for processing

If you are in the European Economic Area, the United Kingdom or Switzerland, we process your personal data on the following legal bases:

• Consent, for personalised advertising and for any other processing where we ask for your consent. You may withdraw your consent at any time.
• Legitimate interests, in order to operate and secure the Services, serve contextual advertising, understand aggregate usage, and prevent fraud, provided that these interests are not overridden by your rights.
• Performance of a contract, in order to deliver the game, your purchases and the features that you request.
• Legal obligation, in order to comply with applicable laws.

5. How we share information

We do not sell your personal information for money. We share information only as described here:

• Service providers and partners, including advertising networks, application store platforms, cloud hosting providers, and analytics or diagnostics providers that process data on our behalf or provide functionality within the Services.
• Legal and safety, when we believe in good faith that disclosure is reasonably necessary to comply with a law, regulation, legal process or governmental request, or to protect the rights, property or safety of RedAlpha Games, our users or the public.
• Business transfers, in connection with a merger, acquisition, financing or sale of assets, in which case information may be transferred as part of that transaction, subject to this Policy.

Certain sharing for advertising may be considered a sale or a sharing of personal information under some United States state laws. Please see Your rights and choices for information on how to opt out.

6. Third party services

The Services rely on trusted third parties. Their handling of your information is governed by their own privacy policies:

The specific providers used may vary from one game to another and may change over time as we add or remove features.

7. Data retention

We keep personal information only for as long as necessary for the purposes described in this Policy, or as required by law. Game data stored on your device remains until you delete it or uninstall the application. Diagnostic and advertising data held by our partners is retained in accordance with their own retention schedules. Support correspondence is kept for as long as needed to handle your request and for our records.

8. Data security

We use reasonable technical and organisational measures that are designed to protect information against unauthorised access, loss, misuse or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International transfers

We and our service providers may process and store information in countries other than your own, including countries whose data protection laws may differ from those of your jurisdiction. Where required, we rely on appropriate safeguards, such as standard contractual clauses, for such transfers.

10. Children's privacy

Our Services are intended for a general audience and are not directed to children under the age of 13, or the higher minimum age required in your country. We do not knowingly collect personal information from children under that age. If you believe that a child has provided us with personal information, please contact us at support@redalphagames.com and we will take steps to delete it. Where advertisements are shown to users whom applicable rules treat as children, we instruct our partners to serve only contextual advertising that is appropriate for a general audience.

11. Your rights and choices

Advertising controls

You can control the personalisation of advertisements at any time:

• Android: open Settings, then Google, then Ads, where you can reset or delete your advertising identifier and opt out of the personalisation of advertisements.
• iOS: open Settings, then Privacy and Security, then Tracking, and Settings, then Privacy and Security, then Apple Advertising.
• Within the application: where required, you can change your consent choices in the privacy settings.

European Economic Area and United Kingdom

Subject to applicable law, you have the right to access, correct, delete, restrict or object to the processing of your personal data, the right to data portability, and the right to withdraw consent. You also have the right to lodge a complaint with your local data protection authority.

California

Residents of California have the right to know what personal information we collect, to request deletion or correction, and to opt out of the sale or sharing of personal information for targeted advertising. You can exercise the opt out through the advertising controls above or by contacting us. We will not discriminate against you for exercising your rights.

India

If you are in India, you have the right to access, correct, update and erase your personal data, the right to grievance redressal, and the right to withdraw consent, subject to the Digital Personal Data Protection Act, 2023.

To make any request, please email support@redalphagames.com. We may need to verify your identity before acting on your request.

12. Cookies and the website

This website does not set advertising or analytics cookies. Our mobile games do not use browser cookies, but they do use device identifiers and local storage as described above. Your device or application store may use its own technologies, subject to their own policies.

13. Links to other services

The Services may contain links to websites or services that we do not control. This Policy does not apply to those third parties, and we are not responsible for their content or their privacy practices. Please review their policies before providing any information.

14. Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the date shown at the top of this page and, where appropriate, provide additional notice. Your continued use of the Services after an update means that you accept the revised Policy.

15. Contact us